Mascara advertisements during the years
One of the first advertisements of Eyebrow-Ine. This was the first name registered and introduced to the market. It was a combination of syllables form “eyelash”, “eyebrow” and “Vaseline”.
1919 Maybell Laboratories Color-ine
One of the marketing strategy of Lash-Brow-Ine was that they claimed that it ‘nourished and promoted the growth of eyelashes and eyebrows’. In the pamphlet that came with the mascara suggested it could also be used to cure baldness. At the time it was belived that Vaseline would stimulate hair growth, so many men also used to apply the product on their bald spots on their head.
There were also instructions advising how to use the product:
Take a little “LASH-BROW-INE” on the tip of the finger and rub gently over the Brows and Lashes, always rubbing in the direction in which the hair grows. Be sure to rub well into the roots, and then take a soft cloth and wipe around the Brows and Lashes, leaving the “LASH-BROW-INE” only where you wish the hair to grow. To produce the very best results the very tip end of the Lashes should be clipped every two months. The clipping should be done by another person, using small manicure scissors, so as only to clip the tip ends. The Eyebrows should never be clipped.
1920 Maybell Laboratories Lash-Brow-Ine
in 1920 the founder was sent to court to dispute the name with the founder of “Lashbrow Laboratories”. Williams was ordered to remove the name and then he changed to “Maybelline”, in honor of his sister Maybel.