Mascara advertisements during the years
1916 Eyebrow-Ine
One of the first advertisements of Eyebrow-Ine. This was the first name registered and introduced to the market. It was a combination of syllables form “eyelash”, “eyebrow” and “Vaseline”.
1919 Maybell Laboratories Color-ine
One of the marketing strategy of Lash-Brow-Ine was that they claimed that it ‘nourished and promoted the growth of eyelashes and eyebrows’. In the pamphlet that came with the mascara suggested it could also be used to cure baldness. At the time it was belived that Vaseline would stimulate hair growth, so many men also used to apply the product on their bald spots on their head.
There were also instructions advising how to use the product:
Take a little “LASH-BROW-INE” on the tip of the finger and rub gently over the Brows and Lashes, always rubbing in the direction in which the hair grows. Be sure to rub well into the roots, and then take a soft cloth and wipe around the Brows and Lashes, leaving the “LASH-BROW-INE” only where you wish the hair to grow. To produce the very best results the very tip end of the Lashes should be clipped every two months. The clipping should be done by another person, using small manicure scissors, so as only to clip the tip ends. The Eyebrows should never be clipped.
1920 Maybell Laboratories Lash-Brow-Ine
in 1920 the founder was sent to court to dispute the name with the founder of “Lashbrow Laboratories”. Williams was ordered to remove the name and then he changed to “Maybelline”, in honor of his sister Maybel.
1920 Winx Waterproof
May 1920 Winx waterproof
1923 Maybelline
1925 Maybeline
1926 Maybelline – Actress Viola Dana
1929 Maybelline Eyelash Beautifier
1931 Kurlash Lashpac
1933 Maybelline Eyelash Darkener
1934 Maybelline
1935 Klytiacil cake mascara
1936 Maybelline Cream Mascara
1937 National Cosmetics Modern Eyes Mascara
February 1947 Maybelline
1957 Helena Rubinstein Mascara-Matic
November 1958
1958 Revlon Roll-On Mascara, the company’s first automatic mascara
1959 Azizamatique Mascara
1959 Dorothy Gray Beauti-Lash Automatic Mascara
1959 Maybelline Magic Mascara first automatic mascara that used a spiral wire brush
1959 Maybelline Magic Mascara
1960 Maybelline
1960 Mascara Wand
1961 Revlon Brush-On Mascara
1963 Max Factor
1964 Maybelline Ultra-Lash Mascara
1965 Germaine Monteil French Formula Cake Mascara
1966 Maybelline
1967 Maybelline Ultra Lash
1968 Maybelline
1969 Helena Rubinstein Long Lash Mascara with nylon fibres to lengthen the lashes.
1972 Aziza Double CremeCake Mascara
1975 Max Factor Super LashMaker Mascara
1976 Maybelline Comb-on Mascara
1980 Max Factor
1981 Maybelline Dial-a-Lash Waterproof Mascara
May 2015 Max Factor advertisement in Cosmopolitan magazine
