Gray and white hair has long been stigmatized, causing people to feel socially pressured to dye and conceal it. However, in recent years, a trend towards accepting one’s natural hair color has emerged. Some opt to embrace their natural color, while others go as far as coloring their hair white. Regardless of which approach one chooses, it’s important to note that using the right shampoo can greatly enhance one’s appearance. Trusted brands such as L’Oréal Paris, Kerastase, and Redken offer exceptional products that can effectively combat yellowing. Below are some tips on selecting the best shampoos for gray hair.

Why Does Hair Turn White? 

Hair turns white as a natural part of the aging process. As we grow older, our bodies produce less melanin, which is the pigment responsible for giving hair its color. Without melanin, hair loses its natural color and turns gray, and eventually white. The age at which hair begins to turn white can vary, but it generally starts in the late 30s to early 40s for most people, although some individuals may experience graying hair earlier or later in life due to factors such as genetics, stress, and lifestyle choices. While gray or white hair is often associated with aging, it can also occur in younger individuals due to medical conditions such as vitiligo or alopecia areata. To understand why the hair turns white, you can read more in this article.

How To Choose The Best Shampoo For Gray Hair?

shampoos for gray hair

With so many options on the market, choosing the best shampoo for gray hair can be a little difficult, right? But don’t worry, we will give you fantastic tips that will make your choice easier! 

To Neutralize Yellow Tones, Choose Shampoo With De-Yellowing Effect

Have you ever experienced your silver hair getting an undesirable yellow fade in its length? It’s probably time to use a shampoo for gray hair with a de-yellowing effect! Unlike the toner, de-yellowing shampoo is less aggressive and prevents yellow stains. This product does not damage the structure and can be used more frequently. Another advantage of the de-yellowing shampoo is that you don’t need the hairdresser to apply the product. You can use it in the comfort of your home and still get wonderful results. Great, isn’t it? 

Shampoos With Enriched Formulas Leaves Hair Healthy And Silky

For gray hair, choosing a shampoo rich in moisturizing and protective actives ensures greater protection when washing your hair. See below the most-used components in the best products on the market:

Vitamin E

This vitamin has antioxidant action, neutralizing free radicals that damage the scalp and hair fiber. It also prevents hair loss due to breakage.



The panthenol keeps hair hydrated, providing shine and strength to gray hair. 


Cupuacu butter

Due to its high water absorption power, this butter promotes smoothness and softness to the hair 



It improves the structure of gray hair, promoting nutrition and hydration. It is controls hair volume. 


Amino acids

The amino acids preserve the hair stronger and increase the protein content in the hair structure



The Jojoba has moisturizing and emollient action. It deeply nourishes brittle hair and also prevents dandruff. 


UV filter and protection

It filters and minimizes the action of the sun’s rays on the hair. This is the best choice for sun exposure. 


There are many enriching components, don’t you think? Some manufacturers also add other components to their formulas, such as violet pigment, thermal water, walnut, violet flowers, and pigments. 

Opt For Vegan Shampoo, Cruelty-Free, Free Of Parabens Ingredients 

The main shampoo brands are increasingly investing in production methods that generate less impact on the environment. Therefore, cruelty-free and vegan shampoos have been gaining ground as they are free from animal testing and animal-derived ingredients. In addition to these characteristics, consider buying a shampoo that is free of salt, sulfates, and parabens. These ingredients can harm fragile hair and should be avoided by those who follow the low and no-poo practices when taking care of their hair. To find out if the shampoo has all these factors, check the information on the product label or search directly on the brand’s website. 

The Package Must Be Considered According To Frequency Of Use 

Most shampoos for gray hair are not suitable for daily use. It is best to use it at most twice a week, alternating with other types of shampoos. If only you are going to use the product, a bottle of up to 200 ml will do for a long time. But, if you want to share the product with someone else at home or if you prefer a more economical package, choose the larger volumes from 240 to 315 ml. So, consider the size of the package and how many people will use the product. 

What Is The Function Of The Shampoo For Gray Hair A Why It is Important To Invest In Specific Products?

The main function of those shampoos is to neutralize the yellow or copper tone, which gives the hair a careless appearance. Usually, these shampoos have purple pigments, which, according to the color scale, are the opposite of yellow and orange tones, called complementary and they neutralize the yellow color.

shampoos for gray hair

Another function of this product is to renew the shine of blonde hair, leaving a more uniform color in the hair. In addition to its formula with purple pigments, the best shampoos for gray hair also have components that strengthen, moisturize and nourish the hair.

How To Use Shampoo For Gray Hair?

For best results, apply the shampoo on wet hair, massage it until it forms a creamy foam. Then let it act for 3 to 5 minutes and rinse your hair.

The Best Shampoos For Gray Hair 

Are you rocking a gorgeous head of gray hair? If so, you know that maintaining the perfect shade can be a challenge. One way to keep your locks looking vibrant is by using the right shampoo. But with so many options on the market, how do you know which one to choose? Don’t worry, we’ve got you covered! Here are the best shampoos for gray hair, along with their pros and cons, so you can make an informed decision.

Clairol Shimmer Lights Shampoo

Clairol Shimmer Lights Shampoo is a popular purple shampoo designed to remove brassiness and yellow tones from gray or blonde hair. It contains a blend of conditioning agents and emollients that help to hydrate and soften the hair while removing unwanted tones.




  • It effectively removes yellow and brassy tones from gray or blonde hair, making it look brighter and more vibrant.
  • The conditioning agents and emollients help to keep hair soft, shiny, and manageable.
  • The formula is easy to use and produces results quickly.
  • The shampoo has a pleasant scent that leaves hair smelling fresh and clean.
  • It is an affordable option compared to some other purple shampoos on the market.


  • Some people with sensitive skin may experience irritation or dryness after using this shampoo, as it contains sulfates and other potentially irritating ingredients.
  • If used too often or left on for too long, it can cause hair to appear purple or gray.
  • The packaging can be difficult to use, with some users reporting that the lid is hard to open or that the product leaks.
  • It may not be as effective for very brassy or yellow hair as some other purple shampoos on the market.

L’Oreal Paris Serie Expert Silver Shampoo

L’Oreal Serie Expert Silver Shampoo is a good choice for those with gray hair due to its ability to neutralize unwanted yellow tones and enhance shine. Its key ingredient, citric acid, helps to protect hair from environmental damage and enhance hair’s natural color. This shampoo is also sulfate-free, making it a great choice for those with sensitive scalps.





  • Neutralizes yellow tones: This shampoo contains color-correcting pigments that neutralize any unwanted yellow tones in gray or white hair, leaving it with a bright, cool tone.

  • Nourishing formula: This shampoo contains ingredients like amino acids and ceramides that help to strengthen and nourish the hair, leaving it looking healthy and shiny.

  • Suitable for daily use: The gentle formula of this shampoo makes it suitable for daily use, so you can keep your hair looking bright and fresh all the time.

  • Pleasant scent: The shampoo has a light, pleasant scent that is not overpowering.


  • Can be drying: Some users have reported that this shampoo can be drying, so it’s important to use a conditioner afterwards to keep the hair hydrated.

  • May not work on all hair types: While this shampoo works well on gray and white hair, it may not be as effective on other hair colors.

  • May not lather well: Some users have reported that this shampoo does not lather well, which can make it difficult to distribute evenly through the hair.

  • It can be a bit pricey compared to other shampoos on the market.


Klorane Anti-Yellowing Shampoo with Centaury

Klorane Anti-Yellowing Shampoo with Centaury is a violet-toned shampoo that is specifically formulated to neutralize yellow tones in gray, white, and platinum blonde hair. It is a gentle shampoo that effectively cleanses hair without stripping it of its natural oils, leaving hair feeling soft, smooth, and shiny.




  • The violet-toned formula effectively neutralizes yellow tones in gray, white, and platinum blonde hair.
  • The shampoo contains centaury extract, which is known for its natural blue pigments that help to enhance the radiance of white and gray hair.
  • It is a gentle shampoo that does not contain harsh ingredients that can damage hair.
  • It has a pleasant, subtle scent that is not overpowering.
  • The shampoo lathers well and rinses easily, leaving no residue behind.
  • It is suitable for daily use and helps to maintain the color of gray and white hair.


  • It is more expensive than some other shampoos on the market.
  • It may not be as effective at removing buildup or styling product residue as some other shampoos.
  • It may not work as well on hair that has been heavily dyed or chemically treated.

Aveda Blue Malva Shampoo

Aveda Blue Malva Shampoo is for those with gray hair or white hair who want to keep their color looking bright and fresh. This shampoo contains a blend of plant-based ingredients, including blue malva, which is known for its ability to brighten and enhance the color of gray and white hair. Here are some pros and cons of using Aveda Blue Malva Shampoo:




  • Enhances the natural color of gray and white hair, making it look brighter and more vibrant.
  • Contains plant-based ingredients that are gentle on the hair and scalp.
  • Leaves hair feeling soft and silky, with a healthy shine.
  • Has a pleasant, natural fragrance that is not overpowering.
  • Can be used on color-treated hair without fading or damaging the color.


  • Some users may find the price of Aveda Blue Malva Shampoo to be higher than other shampoos on the market.
  • The formula may not lather as well as some other shampoos, which can take some getting used to.
  • May not be suitable for those with sensitive skin or allergies to any of the plant-based ingredients in the formula.

Matrix Total Results So Silver Shampoo

Matrix Total Results So Silver Shampoo is specially designed for those with blonde, silver, or gray hair. It contains a blend of neutralizing agents that help to eliminate brassy tones and enhance the color of your hair. Here are some more details about the product:




  • Neutralizes unwanted yellow and brassy tones in blonde, silver, and gray hair
  • Adds shine and enhances the vibrancy of your hair color
  • Safe for daily use
  • Contains conditioning agents that help to hydrate and nourish your hair
  • Affordable price point


  • May dry out hair if used too frequently
  • Some users have reported that the scent is too strong or unpleasant
  • May not be suitable for those with sensitive scalps or allergies to certain ingredients


If in doubt, always look for a trusted beauty professional. Only they can advise you on the correct procedure to remove the dye from your hair, and prevent it from becoming damaged and brittle. After these tips, are you considering using a detox, anti-residue, or anti-dandruff shampoo? 

This article will help you choose the Best Shampoo For You Hair Type

The Shampoo Guide: The Best One For Your Hair Type


Now that you know how to choose the best shampoo for gray hair, all you need to do is to buy yours. Don’t forget to check if it is enriched with assets that provide the complete treatment. Also, prefer shampoos with a de-yellowing effect to avoid undesirable tones, okay? If you liked our tips, share this article with your friends and family with gray hair who are looking for excellent hair care products.